Marketing Tips to Grow Your Preschool or Daycare Enrollment

If you’re a preschool or daycare director trying to increase enrollment, you’ve probably heard about Google Ads, Facebook ads, Yelp ads, Winnie upgrades… and you might be wondering: Which paid advertising options actually work for childcare? How much do they cost? And do you need marketing experience to run them? This guide breaks down each option in clear, beginner-friendly language so you can choose the right platform for your budget, your goals, and your school without fee

Meta tags and descriptions might feel like “tech stuff,” but for preschools and daycares, they’re one of the easiest ways to show up in search results and get more tour requests. Parents are busy. They skim. And they make decisions fast. When your meta tags are clean, clear, and keyword-rich, you show up in more searches — and you look more trustworthy right away.   Here's an overview of meta tags and descriptions and how to improve them without needing a marketing background

Looking to improve your preschool or daycare’s online visibility  and connect with more families? Claiming your Winnie.com  business page is a simple, effective way to boost your local presence—especially with parents searching for childcare options. Winnie  is one of the most popular platforms parents use to search for trusted childcare providers, preschools, and early learning programs. A well-optimized Winnie profile can help your center appear in search results and encour

Running a preschool, daycare, or early childhood education program means wearing a lot of hats—and marketing is one of the most important. Whether you’re trying to increase enrollment, improve parent communication, or boost your online visibility, these three tools will help you work smarter (not harder). Here are 3 must-have marketing tools  every preschool or childcare provider should use with each offering a free version, perfect for small daycares and preschools. 1. Canva

When it comes to choosing a preschool or daycare, families often rely on the most trusted and powerful marketing tool available: referrals and word of mouth. Despite the rise of Google, Yelp, social media ads, personal recommendations still have the greatest influence on a parent's decision to enroll their child in a preschool or daycare. As a childcare provider, tapping into this source strategically can significantly increase enrollment, without you needing to spend your li

Want to increase your preschool’s visibility and attract more families? One of the easiest (and often overlooked) ways to boost your online presence is by claiming your business listings on major directories parents use when searching for daycares or preschools. When your information is complete, accurate, and engaging, these platforms can help you get more parent inquiries and build trust before families even visit your website. Here are 3 essential websites every preschool

A SWOT analysis is a powerful strategic tool for evaluating and strengthening your preschool, daycare, or early childhood education program. By identifying your program’s Strengths, Weaknesses, Opportunities, and Threats, you gain the clarity you need to make smarter decisions, attract more families, and increase enrollment. Whether you’re a preschool director, a childcare business owner, or an early learning center administrator, asking the right questions helps you understa