How to Claim and Optimize Your Preschool or Daycare’s Winnie.com Listing

Looking to improve your preschool or daycare’s online visibility and connect with more families? Claiming your Winnie.com business page is a simple, effective way to boost your local presence—especially with parents searching for childcare options.

Winnie is one of the most popular platforms parents use to search for trusted childcare providers, preschools, and early learning programs. A well-optimized Winnie profile can help your center appear in search results and encourage more families to reach out and apply.

Here’s how to claim and enhance your Winnie business listing so your program stands out.

🧭 Step 1: Find or Add Your Business on Winnie.com

Go to Winnie.com and type your preschool or childcare center’s name into the search bar. Browse through the results until you find your listing.

Can’t find it?Click “Add a Business” at the bottom of the page. Fill in your school’s basic details like name, address, phone number, and website. If your listing already exists, skip to Step 2.

🔒 Step 2: Claim Your Business Page

Once you're on your center’s page, click “Claim this business.”You’ll be prompted to log in or create a free Winnie account. After that, Winnie will guide you through a quick verification process to confirm you own or manage the school.

💡 Tip: This ensures only authorized staff can update your listing—important for both trust and accuracy.

🛠️ Step 3: Optimize Your Profile to Attract More Families

After claiming your listing, it’s time to make it shine. Here’s what to update:

✅ Business Info

Double-check your contact information, hours, license number, and age range served. Accuracy builds trust and improves search results.

🖼️ Photos

Upload high-quality images of your classrooms, play areas, and staff in action. Photos are often the first thing parents notice!

✏️ Program Description

Craft a friendly, detailed description. Include your program philosophy, curriculum highlights, language immersion offerings, and what sets you apart (like small class sizes, outdoor classrooms, or full-day care).

🏅 Licensing and Accreditations

Be sure to include any licenses, QRIS participation, or certifications. These build instant credibility with families.

🌟 Why Your Childcare Program Needs a Strong Winnie Profile

Claiming and optimizing your business page can directly impact your enrollment and visibility:

• More Search Visibility: A complete, verified listing helps your center appear in more parent searches.

• Stronger First Impressions: Photos and clear descriptions encourage parents to click and learn more.

• Faster Parent Connections: With your contact info, program details, and hours in one place, parents are more likely to reach out and book a tour.

• Free Online Marketing: This is a low-effort, no-cost way to increase exposure—especially if you’re not running paid ads yet.

✅ Final Thoughts

If you’re looking for simple ways to market your preschool or daycare online, claiming your Winnie listing is one of the easiest wins. It takes just a few minutes but can lead to more visibility, more inquiries, and ultimately, more enrolled families.

👉 Visit Winnie.com and claim your page today.

Need help with other preschool marketing tools like Google Business, SEO, or website updates? I offer consulting for early childhood programs. Email annieliuconsulting@gmail.com to get your free initial 30 minute consult!