Meta Tags & Descriptions: How to Boost your Preschool's Online Presence

Let’s talk about meta tags and descriptions and how they can help market your preschool, daycare, or early childhood play-based program. Don’t worry, it’s easier than it sounds! I’ll walk you through what they are and why they’re so important for getting your program noticed.

What’s a Meta Tag? What’s a Meta Description?

A meta tag is a quick title or summary that pops up when someone searches for something related to your childcare program. You can think of it as the headline for your business, giving viewer a a sneak peek of your website content.

A meta description is that little blurb underneath the meta tag title in search results. It tells people what your page is all about in a couple of sentences.

Why Should You Care About Meta Tags and Descriptions?

In a nutshell, they help your preschool stand out in search results and get people to click on your website. To make them work for you, here are some easy tips:

1. Keep It Short and Catchy

Your title tag should be around 50 to 60 characters—short and to the point! Make sure it grabs attention, so people are more likely to choose your program over others.

2. Use a Call to Action in the Description

Your meta description should be about 160 characters. Keep it brief, but also add a call to action like “Learn More” or “Schedule a Tour.” It’s a simple way to get people to interact with your page.

3. Throw in Some Keywords

Use words that people are searching for, like “preschool” or “Montessori.” This helps your page show up in relevant searches and improves your search engine optimization (SEO).

4. Don’t Forget the Photos

If you add a photo to your page, make sure the file name describes it well. For example, instead of “IMG1234,” use “San-Francisco-preschool-classroom.jpg.”

5. Create Unique Tags and Descriptions for Each Page

Every page on your website should have its own unique title tag and description. This helps search engines organize your site and makes it easier for people to find exactly what they’re looking for.

By keeping these tips in mind, you can improve your early childhood program's online presence and get more families to click on your website to learn more!