3 Free Sites Every Preschool and Daycare Must Claim to Boost Enrollment

Want to increase your preschool’s visibility and attract more families? One of the easiest (and often overlooked) ways to boost your online presence is by claiming your business listings on major directories parents use when searching for daycares or preschools.

When your information is complete, accurate, and engaging, these platforms can help you get more parent inquiries and build trust before families even visit your website.

Here are 3 essential websites every preschool or daycare should claim and optimize today to help improve your tour inquiries and enrollment:

1. Winnie: Reach Parents Searching for Childcare

Winnie.com is one of the top newer platforms families use to search for preschools and daycares by location, schedule, curriculum, and more. Their website has a very modern interface, is user friendly, and can be a great resource to increase tour inquiries if used strategically.

Why It Matters:

• Families use it to compare programs in real time

• Listings show hours, photos, tuition estimates, and parent reviews

• Schools can pay for promoted placements for added visibility

• Schools can also post for free their current openings to help increase inquiries

• Parents have the option to fill out an inquiry form that will go directly to your inbox, making it easy for you to respond to enrollment inquiries

Action Step:

Search for your school on Winnie using your childcare license number and/or address and claim your business page. If it’s missing, click “Add a Business” to get listed. Once listed, make sure to keep your hours, contact info, current openings, and program details up-to-date. Winnie offers different advertising packages for daycares and preschools to help your school show up at the top of search results, which you can look into if you have an advertising budget.

2. Yelp: Boost Trust with Parent Reviews

Yelp is a powerful marketing tool, especially for preschools and daycares, because Yelp listings often show up at the top of Google search results, and parents rely heavily on reviews when making childcare decisions.

Why It Matters:

• Parent reviews build instant trust and heavily influence which schools families will contact

• Claimed pages and those with more and better reviews rank higher in local search results

• Apple Business Connect automatically pulls your Yelp page on search results, making it even more visible to prospective applicants

• You can update business details, add age groups, fix inaccuracies, and upload new photos/videos

• You can respond to reviews, which shows parents you’re engaged and professional, which is especially helpful if you get a 1 star review

Action Step:

Search for your preschool or daycare on Yelp and claim the listing by first creating a free Yelp Business account. Upload recent photos and short videos showcasing the best of your center, verify your hours, age groups, and contact details, and add a clear bio and description of your center. Encourage happy families to leave thoughtful reviews as these boost visibility and drive more clicks to your website or “Request a Tour” page.

3. Google Business: Your Most Important Free Marketing Tool

Google Business is one of the first places parents look when searching for daycare or preschool options. A strong profile helps you show up in local searches, on Google Maps, and in the “preschool near me” or "daycare near me" results families rely on.

Why It Matters:

• Shows your hours, photos, location, and contact info instantly

• Boosts visibility in “daycare near me,” “preschool near me,” and neighborhood-specific searches

• Helps parents read and leave reviews, which builds instant trust

• Drives website clicks, phone calls, and direct tour inquiries

• Lets you post updates, events, and videos to stay active and relevant in search

• Allows you to list services (infant daycare, toddler daycare, bilingual preschool, etc.) to capture more keyword searches

Action Step:

Search for your school on Google Maps and claim the listing if you haven’t already. Fill out your profile completely, including adding photos, services, hours, website URL, age groups served, and a detailed preschool/daycare description. Add regular photo updates, post every 1–2 weeks, and encourage happy families to leave reviews. The more complete and active your profile is, the higher your chances of showing up in local search results.

Consistent updates keep you visible and help parents choose you before they even visit your website.

🎯 Final Thoughts: Claiming = More Visibility and More Trust

Taking a little time to claim and optimize your listings on Winnie, Yelp, and Google Business can dramatically improve your preschool’s visibility, SEO, and credibility. These platforms are often where parents start their search. A strong, up-to-date profile makes it far more likely they’ll take the next step, click to your website, request a tour, or call your center.

📣 Need Help Claiming or Optimizing These Listings?

I work with preschools, daycares, and early learning centers to increase enrollment through smarter, more efficient marketing—starting with the platforms that matter most to parents.

📩 Email me at annieliuconsulting@gmail.com or click here to schedule a free consultation and learn how to turn your online listings into a lead-generating machine.