About Annie Liu, M.Ed
Preschool & Daycare Marketing Consultant
I’m Annie Liu, a preschool and daycare marketing consultant with 15+ years of experience in early childhood education, marketing, and operations. I help preschools, daycares, and childcare organizations improve their online visibility, attract more qualified parent inquiries, and increase enrollment.
My work focuses on the areas that have the greatest impact on how families find and choose a program, including local SEO, Google Business Profile optimization, website messaging, reviews, online listings, and enrollment marketing strategy.
Marketing Experience Grounded in Early Childhood Education
Before starting Annie Liu Consulting, I spent seven years leading marketing and operations for a San Francisco preschool, where I worked directly on enrollment, parent communications, admissions, digital marketing, and day-to-day school operations. That experience gave me a firsthand understanding of the challenges preschool and daycare leaders face when trying to grow enrollment while also running a program.
I have also worked in citywide education outreach and nonprofit early literacy, giving me experience across both the business and educational sides of early childhood programs.
Marketing Strategies to Increase Preschool & Daycare Enrollment
I don’t believe childcare programs need to do every kind of marketing. They need to focus on the areas most likely to help local families find them, understand what makes their program different, and take the next step toward a tour or enrollment.
I work with independent preschool and daycare owners who need hands-on marketing support as well as multi-location childcare organizations that need a more consistent strategy across locations. My clients include a language immersion preschool network with more than 20 locations across California.
Education & Marketing Background
I hold a Master’s in Education from Harvard University and a Marketing Certificate from San Francisco State University.
My background in education, marketing, and childcare operations shapes how I approach every project: with a focus on practical improvements that support both stronger visibility and enrollment growth.
Request More Info
Not sure which marketing service is right for your preschool or daycare? Send me a message and I’ll help you figure out the best next step.